Currently Listening to: Radiohead – Karma Police
There are currently three maybe four artists who are trying to cross over the Pacific from Korea/Japan to make it big in the States. The first is BoA, the artist that was featured at Kollaboration and Korean superstar that also made it big across the sea of Japan. Same story with Se7en (save the Kollaboration part), who is arguably the male counterpart to BoA, bringing a more hip-hop/RnB feel in his music. I’m pretty sure Plan C Group is involved one way or another with the cross over of Se7en to America. The third is Utada Hikaru, aka Utada in the US, the biggest selling artist in all of Asia and the only one, I think, without a thick accent in her songs. Her album is the only one I’ll probably listen too, but knowing the pressures around me, I’ll probably have to listen to the others ones sooner than later.
The last one is Rain, Korean superstar that was featured with Stephen Colbert in a dance battle. Great stuff. Still Rain hasn’t announced or started producing a legitimate English language album and probably won’t with all his legal troubles. The other three have albums coming within what seems like weeks of each other.
If you look deep enough (and I’m way too lazy to link today) Utada, BoA, and Se7en all have roots within the US/the West, albeit small ones. Rumor had it that BoA was going to be Cho Chang all the way back when Goblet of Fire was in production, but I think JK Rowling had a clause in the contract that all performers had to be English so it got shot down. BoA’s album is comprable to whatever Britney Spears has done in the last year or so. Britney actually helped write a song on the new album. So that’s the mindset. BoA = Britney.
Se7en has been featured in America since ‘06, crashing on songs by Amerie, and collabs with the likes of Fabolous and Three 6 Mafia. His new MV just came out with Lil’ Kim. All recognizable names for those who follow hip hop and rnb.
Utada’s worked with Ne-Yo, and her first cross album, Exodus, stank because it was creatively dictated by corperate execs who thought they could change Utada/had to change her for her to succeed in US. /slap stfu. you changed one of my favorite artists and I still haven’t been able to fully regain my faith in her since Exodus. Her new album is true to her Japanese music, which was featured in the likes of Kingdom Hearts. Yeah. That Utada.
Here’s my point. These guys, they aren’t representative of the Asian American culture. Save Utada, these guys all have thick accents that will ONLY attract Asian Americans. BoA and Se7en can NOT succeed because they are DISTINCTLY asian and NOT Asian American. People like FM not because of their skin, but because they can associate themselves with the American culture. Their music is not specific to the Asian American identity. It is distinctly AMERICAN.
It’s like what I said on my second post. If I head to Asia, I am distinctly AMERICAN. If they come to America, they are distinctly ASIAN. NOT ASIAN AMERICAN. The only things working for them are crappy lyrics, a fanbase focused on their Asian stuff, and some beats. Sure, that’s worked and sold multi platinum albums, but do you honestly see this happening to someone who is so seemingly different in 2009? You might work with Britney Spears, but you, BoA, AREN’T Britney.
The worst thing is that people are loving it. All the APA blogs are eating up Se7en, BoA, and Utada like no other. I honestly think Utada is the only who stands a fighting chance through a legitimate grassroots campaign because her music has a soul and spirit that BoA and Se7en don’t have.
Look, stop trying to promote those who have succeeded in the motherland. It is time to promote artists like Mayda, Susie Suh (oh where did you go dearest Susie), Jazmin, Far*East Movement, David Choi, Jane Lui, and Kina Grannis. I mean come on.. Kiwi, Blue Scholars, and Kero One? They represent not only the Asian American struggle, but the cultural struggle of all social minorities. These artists have that connection with Asian American market, but more importantly, they can cross over to the WHOLE American market. Its the same with MIA. MIA isn’t from Asia, she was raised in the UK. I mean that’s what you need. If you spent as much money marketing these three as maybe six of these artists, chances are you’ll succeed. Until then.
These songs by Utada, BoA, and Se7en will probably catch fire, but I mean, can you see BoA or Se7en on TRL, doing an interview without the rest of America snickering?? Does TRL still exist?
- Kevin